Web designing entails use of a whole gamut of tools – for text, graphics, menus, animation, navigation design, color selection, font selection, authoring, programming and ecommerce development. The use of technologically advanced and effective tools ensure that the website attracts target audience and lists high in the search engines and directories.
Apart from tools that make the site presentable and easily navigable, there are also content creation tools that help in creating Search Engine Optimized content. A word or a phrase, based on the worldwide searches is rated on tools such as Overture. Once the most popularly searched words in your industry are identified and short-listed, the content creators write content using these search words. This ensures that your website lists high in the search engines and directories. A combination of the right HTML text, background images, and graphic images with the right and most legible typefaces and fonts are required if the website has to be popular among your target audience.
Web promotion and ecommerce tools help in marketing your website. Pay-Per-Click Search Engine Promotion, Loyalty Programs, Email Campaigns and Online Games are some tools used for website promotion. Tools such as site statistics software and reporting from site searches let you know what exactly your visitors are looking for. The content and marketing strategies are then adjusted accordingly.
Apart from the tools, designing a good website also requires the skills and expertise of a range of professionals. A web site must essentially be written, programmed, and designed for the end users. A site that is written, coded and designed for user friendliness and search engine visibility gets the most traffic and results in boosting sales. Again, understanding the products, services or information that your target audience is looking for is important in the design, maintenance and re-design of your website.
I write articles for http://www.web-design.nr10.com, a San Francisco Web Development and Web Design Services, #10 is a Marketing and Technology Agency focused on delivering design, web technology development and e-business strategy solutions.