According to the American Dental Association’s Health Policy Institute, 99% of U.S. dental practices are open and patient volumes are reaching about 80% of the pre-pandemic levels. Due to the large-scale vaccination drive in the U.S., people are getting in line for long-pending dental checkups. Additionally, dental clinics can expect increased foot traffic as the U.S. government has permitted dental professionals to administer the COVID-19 vaccine.
The good news is that things are slowly getting back to normal. We can expect more people to book for dental appointments. And, with routine checkups, you can assume a higher number of patients for professional chair-side teeth whitening treatments.
Why are In-Office Teeth Whitening Treatments Popular?
Professional in-office teeth whitening is the gold standard in the cosmetic dental industry. Americans often prefer chairside dental whitening treatments over home teeth whitening kits or DIY methods because of their consistent, durable, and guaranteed results. Dentists can recommend teeth whitening gels that promise great results without risking the dental health of their patients.
For dentists, chairside teeth whitening treatments allow several benefits in the form of an additional revenue stream. If you are a dentist, a dental hygienist, or a member of the DSO, you can benefit from including teeth whitening systems at your clinic. Let’s learn how.
The Dental Economics of Chairside Teeth Whitening
When you include professional chair-side teeth whitening treatments in your list of services, you will increase gross revenue per patient. Let’s find out the main reasons for expanding your business and offering cosmetic dentistry services to your patients.
1. Low Cost, Low MOQ Chairside Teeth Whitening Kits
If you are worried about the cost associated with introducing chairside dental whitening treatments, consider working with a manufacturer instead of a wholesale supplier. This way, you can customize the ingredients and products of the chairside dental whitening kit at reduced prices. Many manufacturers even offer low MOQ options to help you manage the inventory more efficiently.
For example, if you prefer using cheek retractors with your patients for additional safety, you can consider buying chair-side teeth whitening treatments with cheek retractors. Additionally, when you buy in bulk, each whitening kit will cost below $10, and you will be able to generate $100-$150 from every appointment. The cost vs. revenue analysis proves that offering chairside teeth whitening treatments is beneficial for your clinic.
2. Quick, Simple, and Easy Dental Whitening Procedure
The in-office dental whitening treatments do not take hours. A thirty-minute appointment is sufficient to whiten the teeth by several shades. If your patient has come to the clinic for a routine dental checkup or any other dental procedure, you can explain the benefit of a dazzling smile and book a teeth whitening session at the same time or for a later date.
The procedure for teeth whitening is simple and easy. Depending on the preferences of the patient and the discoloration of teeth, you can choose different teeth whitening gels. By applying the gel on the custom-molded teeth whitening tray, you can easily place the tray in the patient’s mouth and let the active ingredients such as hydrogen peroxide or carbamide peroxide work their magic.
3. Better Whitening Results with Minimal Sensitivity and Pain
The main benefit of professional teeth whitening treatments is minimal sensitivity and reduced pain issues. As you know the patient’s condition and preferences, you can choose teeth whitening products that suit their choices. Many dentists use chair-side LED teeth whitening light for optimizing the results. It is always wise to stock up on products that help reduce gum sensitivities like post-treatment remineralizing gel and hydrating/revitalizing swabs to hydrate teeth, gums, and lips.
Customization and expertise will ensure better results and allow you to retain patients. You will also benefit from word-of-mouth and gain new patients in the process.
4. Easy Upkeep with Teeth Whitening Maintenance Kits
Many dentists feel uncomfortable and awkward making a sales pitch to their patients. They believe that upselling products to patients are imprudent and insipid. Instead of considering maintenance teeth whitening kits as an upsell, think of them as a way of up-caring and up-treating your patients.
Once the treatment is over, you can educate your patients about different ways to keep smiles beautiful after teeth whitening treatment. You can recommend buying at-home teeth whitening products to keep their teeth shining in between appointments. Suggest teeth whitening pens and dental whitening strips to patients for quick touch-ups.
Without question, chairside teeth whitening treatments can add to the revenue of your dental clinic and allow you to retain patients in a better way. Opt for in-office teeth whitening systems so that you can address all the needs related to oral health and cosmetic dentistry in one place. It is ideal for the economics of your clinic as well as for your patients.